How to Attract Customers to Salon
ou have decided to undertake, researched and opened your own beauty salon. The business is running full steam, but still without the desired revenue. Knowing how to attract customers to your salon is critical to the company's growth and to stand out from the competition.
The beauty industry is one of the fastest growing, so providing quality service and gaining customer trust is essential. Below are tips that will attract consumers to your space.
1) Create a website for your salon
Having a website featuring services and results, as well as information such as email, social networks, address and phone is critical. In addition to serving as a business showcase, the site turns out to be a 24-hour seller - an estimated 80% of people search Google before they know or buy from a company.2) Inside the site, have a blog
Since you've created a beautiful site to attract more customers to your salon, one suggestion is that it has a space for hints and discussions through keyword-optimized text that elevates your salon's search position. Of google. The texts can be, for example: How to keep nails strong? How to make hair grow faster?
3) Create profiles on social networks
These days there are basically no people who don't have at least one profile on any social network: Facebook, Instagram, Twitter. So a great tip for your salon is to be in the media too, always up to date and in tune with the trends in the beauty world. For example, if your salon specializes in bridal care, join Facebook groups on weddings.
4) Offer packages and discounts
A good way to attract customers to your salon is to create promotions on off-peak days: every Tuesday and Wednesday, for example, offer 10% off all services. Another alternative is to create monthly service packages, such as pay four hand nails and earn the fifth; cut and moisturize and win brush etc.
5) Encourage social media posts
Since you have a cool site, with an up-to-date blog and booming social networks, encourage your customers to post photos on the networks, always marking the hall name. This way, your brand will reach more people and may arouse interest in those who do not know the services you offer.
6) Sell your products online
Most beauty salons sell the products used in client treatments. Again, one more chance to make your site boom: sell the same products online. In addition to satisfying the customer, you also facilitate the purchase through installments. But if you don't know how to set up a store within your site , check out this article. Selling on the internet is also a great idea on how to advertise your salon.
7) Always invest
When we talk about investing, we are not necessarily talking about spending a lot of money. Bet on refresher courses from your professionals . Attend trade shows and events in your area to offer customers news - and renew your work material example the best salon chair. The is the mirror of your company.
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